Digital Marketing for NGO's: To Identify the Key Performance Goals, Digital Tools and to Develop High Level Content and Social Strategies for SEWA's Hariyali Project

Abstract

The main aim was to identify the key performance goals that are necessary to be achieved in order to run a successful digital campaign and to prepare a sound and effective solution which might help in achieving those goals. Apart from that the focus was also on various online tools that can make the process of creation of various contents and analysing the success of the digital campaigns much easier and simpler.